Better at Last. and betteratlast.org, LLC (together with their subsidiaries and affiliates, collectively, “BAL,” “we,” “us,” or “our”) respect your privacy and value your trust. This Privacy Policy governs our United States BAL websites (collectively, our “Website”), our mobile applications or other handheld devices (collectively, our “App”) and the use of our products, offerings, features, tools, or resources that we provide in the United States (our “Products”). Our Website, App, and Products are collectively referred to as our “Service”. The Privacy Policy explains how we collect your personal information, how we use, disclose, and protect such information, and the choices you have concerning the use of such information.
Please read this Privacy Policy carefully. By using our Service, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy and our Terms and Conditions, then you should immediately discontinue use of the Service.
We may amend this Privacy Policy from time to time. We will post any changes to this Privacy Policy here so that you know what information we gather, how we use that information, and whether we disclose that information to anyone. You should refer to and review this Privacy Policy on a regular basis for updates. We may also provide a message through our Website, on our App, or via an email address associated with your account informing you of changes to this Privacy Policy.
Please remember that this Privacy Policy applies only to information through our Service. We are not responsible for what third parties do with information you reveal or post in any public forum (e.g., public message boards, in blog commentary, etc.) or through the “Public Profile” feature available on our Website. We are similarly not responsible for third party websites.
WHAT INFORMATION DO WE COLLECT?
We collect the following categories of personal information: (a) directly from you, such as when you sign-up as a member or send communications to us; (b) from social media features provided by third-party social media platforms (such as Facebook and Twitter) if you interact with these features; (c) if our Service is offered to you through your employer, we may collect information about you from your employer; (d) from third-party mobile applications and devices (such as fitness wearables or other health or wellness monitoring devices) if you allow these applications and devices to share information with us or our Service; (e) from your device and browser when you use our Service; and (f) from cookies and similar technologies.
Identifiers
We may collect your name, address, email address, telephone number, and birth date.
Commercial and Financial Information
If you enroll in our Service or purchase goods from us, we collect billing and payment information from you.
Demographic Information
We may collect demographic information such as your address, your name, and your gender. We use this information to provide a more personalized experience when you use our Service.
User-submitted Content
We collect information that you post to our Website and App or otherwise provide to us (such as through, for example, surveys, focus groups, questionnaires, self-assessment quizzes, and contests). This information may include, for example, photographs, videos, posts, comments, and survey or self-assessment responses. We also collect personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent, we may post your testimonial along with your name.
Email or Refer a Friend
Through our referral tools for informing a friend about our Service, we will automatically send your friend a one-time email containing the information you request to be sent. If you elect to use these referral tools, we will collect from you certain information about your friend such as your friend’s name and email address. We may store that information for purposes of sending the one-time email and as necessary to operate and track the success of our referral program. We will not use your friend’s information for any other purpose. Your friend may contact us at welcome@betteratlast.org to request that we remove this information from our database.
Audio-visual Information
We may record audio and video of our in-person and virtual meetings for quality and training purposes, to improve our Service, and for other business purposes.
Internet or Other Network Activity
We may collect information concerning your interaction with our Website and App, including when you access our Website or our App and your browsing activity (such as which pages you visit, in what order, and for how long). This may include “traffic data” or tracking information provided by the Website’s host or web analytics providers that may be helpful for marketing purposes or for improving our Websites, App, and Products.
Inferences
We may draw inference form the information identified above that may reflect your preferences, characteristics, or interests.
Sensitive Personal Information
The payment details, Health Information, and Demographic Information that we collect (as described above) may qualify as “sensitive personal information.” We collect and use sensitive personal information to: provide our Service to you, including personalizing the information you see on our Service (where such use is reasonably necessary and proportionate); ensure the security and integrity of the payment process and our systems; undertake activities to verify or maintain the quality or safety of our Service; detect, prevent, and investigate security incidents and other malicious, deceptive, fraudulent, or illegal actions; and to ensure the physical safety of natural persons. We also use Health Information and Demographic Information to develop profiles of our members and potential members and use these profiles to market our Service to members and potential members.
You are not required to provide all personal information identified in this Privacy Policy to use our Website, App, or Products, but certain functionality will not be available if you do not provide certain personal information. For example, we may not be able to respond to your requests, create an account for you, or allow you complete a purchase if you do not provide certain personal information to us.
DO WE COLLECT INFORMATION FROM CHILDREN UNDER 16 YEARS OF AGE?
We are committed to protecting the privacy of children. Our Service is not designed for or directed to children under the age of 16. We do not knowingly or intentionally collect personal information from any person under the age of 16. We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their personally identifiable information while online.
WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
We collect and use personal information for various purposes, including:
Providing our Service
We use personal information to provide our Service to you, such as to: enroll you as a member; fulfill orders and or complete transactions that you request; provide community forums for discussions, sharing experiences, posting photos and comments, and asking questions; personalize your experience; process subscription payments and billing; ensure our App and Products are compatible with your computer or mobile device; and create, maintain, and otherwise manage your account and membership.
Communicating with you
We use your personal information to communicate with you, such as to: send notifications to you related to your account, purchases, and membership; provide customer service; respond to and/or follow-up on your requests, inquires, issues, or feedback; and send you requests to participate in surveys and similar research.
Marketing and promotional purposes
We use personal information for marketing and promotional purposes, such as: to send marketing, advertising, and promotional communications by email, phone, text message, or postal mail; to show you advertisements that we and our partners believe will be tailored to your interests; and to administer contests and other promotions.
Business functions
We use personal information: to support our core business functions, including to maintain business process management records; to collect amounts owed to us; and to provide and maintain the functionality of our Service, including identifying and addressing errors or problems.
Security and fraud prevention
We use personal information to detect, investigate, prevent, and take action regarding possible or actual security incidents and malicious, deceptive, fraudulent, or illegal activity and to prosecute those responsible.
Legal rights and obligations
We use personal information to comply with legal and regulatory obligations, to establish or exercise our rights, and to defend against legal claims.
WHEN DO WE DISCLOSE INFORMATION TO THIRD PARTIES?
We share personal information with the following third parties:
Outside Contractors
We may employ independent contractors, vendors, and suppliers (collectively, “Outside Contractors”) to provide specific services and products related to our Website, App, or Products, such as providing payment processing, fraud screening, and IT hosting, development, and support. Access to personal information by these Outside Contractors is limited to the information reasonably necessary for the Outside Contractors to perform their function for us. We also require that these Outside Contractors (i) protect the privacy of personal information consistent with this Privacy Policy, and (ii) not use or disclose personal information for any purpose other than providing us with products or services for which we contracted.
Third-Party Sellers
In addition, through our Website, App, or Products, you may be given the opportunity to purchase (or to obtain more information regarding) certain content, products, or services which are sold through a person or company other than us or our Affiliates (collectively, “Third Party Sellers”). We will attempt to make it clear to you when you are dealing with a Third-Party Seller. Third-Party Sellers or BAL may request that you submit certain information in order to purchase their products or services or to obtain additional information from them. You do not need to submit this information or purchase any products or services from Third Party-Sellers to access our Website or App. By submitting the requested information, you affirmatively consent to have that information shared with the Third-Party Seller. We do not otherwise share or disclose your personal information to Third Party Sellers.
THIS PRIVACY POLICY DOES NOT PROTECT THE PRIVACY OF YOUR PERSONAL INFORMATION WHEN INFORMATION IS SHARED ON OUR PUBLIC FORUMS OR WHEN YOU PROVIDE INFORMATION (INCLUDING PERSONALLY IDENTIFIABLE INFORMATION) THROUGH PUBLIC PROFILE FEATURES OR THROUGH ANY COMMUNITY AREA OR PUBLIC FORUM.
Laws and Legal Rights
We may disclose personal information if we believe, in good faith, that we are required to do so to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may also disclose personal information in special circumstances when we have reason to believe that disclosing such information is necessary to identify, contact, or bring legal action against someone who may be violating our Terms & Conditions, our Subscription Agreement, or the law, or where we believe disclosing such information is necessary to protect the safety and/or security of our users, our Website, or the public.
Sale of Business
We may disclose personal information with third parties in connection with a change to the control or financial status of the company, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, or assignment of assets or business merger or divestiture. Personal information and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor affiliate as part of that transaction.
DOES THIS PRIVACY POLICY APPLY WHEN YOU LINK TO OTHER WEBSITES?
Our Website and App contains links to other websites not owned or operated by BAL (for example, if you “click” on a link to one of our social media pages, you will be taken off our Website and to the social media platform), including links to websites operated by franchisees of BAL. We will attempt to make it obvious to you when you leave our Website or App and enter these websites by opening a new browser tab or otherwise notifying you that you are leaving our Website or App. However, please be aware that we are not responsible for the privacy practices of such websites. We encourage you read the privacy policies or statements of each and every website. This Privacy Policy applies solely to information collected by our Website, App, or Products.
IS THE INFORMATION WE COLLECT SECURE?
We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. We have implemented various security measures to protect both the personal information and the general information that we receive from you through our Service.
Notwithstanding the above commitments to protect your information, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.
WHAT CHOICES DO YOU HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF PERSONALLY IDENTIFIABLE INFORMATION?
Except as otherwise described in this Privacy Policy, we will only use personal information for the purposes described above or as otherwise disclosed at the time we request such information from you. If you no longer wish to receive communications from us via postal mail, you may notify us by emailing us at welcome@betteratlast.org or by contacting us at the address set out below.
Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. Please note that we do not interpret or respond to the “Do Not Track” browser-based signal. However, we recognize the Global Privacy Control as a valid request from you to opt out of advertising and certain analytics cookies. You may also set your browser to not accept new cookies or web beacons, be notified when you receive a new cookie, or reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar. Please note that if you do not accept cookies, you may not be able to use certain products, offerings, features, or resources of our Website (including our Products).
CAN YOU UPDATE OR CORRECT YOUR PERSONAL INFORMATION?
Upon request, BAL will provide you with information about whether we hold any of your personal information. You can always contact us to: (1) update or correct your personal information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personal information maintained about you on our systems, by accessing Account Settings or contacting us at the address set out below. Unless otherwise required by law, such updates, corrections, changes, and deletions will not affect other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change, or deletion.
You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our systems. The need to back-up our systems to protect information from inadvertent loss means that a copy of personal information may exist in a non-erasable form that will be difficult or impossible for us to locate. In addition, in some cases we may be required to maintain certain information to meet our legal and regulatory obligations. After receiving your request, personal information stored in databases we actively use and other readily searchable media will be updated, corrected, changed, or deleted, as appropriate and to the extent permitted or required by law.
We retain your information for various purposes as allowed by law, including to ensure that we can continue to provide our services to you as requested, that we respect your opt-out wishes into the future, and that we can comply with our legal obligations.
HOW WILL YOU KNOW IF THERE ARE ANY CHANGES TO THIS PRIVACY POLICY?
If we change this Privacy Policy, we will post those changes on our Website so you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. In the event of a material change to this Privacy Policy, we will provide a message through our Website, App, and/or via an email address associated with your account informing you of the changes. We also encourage users to frequently check this page for any changes and to stay informed about our privacy practices, especially before you provide information, and particularly personal information, to us through the Service. If you do not agree to the terms of this Privacy Policy, you should not use our Website, App, or Products.
WHO DO YOU CONTACT IF YOU HAVE ANY PRIVACY QUESTIONS?
If you have any questions about our Privacy Policy or feel that we are not abiding by the terms of our posted Privacy Policy, please contact us at: welcome@betteratlast.org